Is your organization making changes that could affect how others perceive your organization? Imagine undergoing a $500,000 rebrand of one of American’s most iconic destinations and having to worry about how local citizens would react. Niagara Falls USA’s president and CEO, John Percy, decided not to shy away from a brand launch and went public with the process. Not only did it pay off, but the press coverage surpassed what was originally expected. Come hear John’s story and leave with tools on how to better communicate with constituents, stakeholders, or local citizens about your brand – even when you are unsure of how they might react.